Posts Categorized: General

Hotel Brochure

The importance of… A brochure

Not all wedding venues and businesses need fancy pants brochures, but if you’ve decided it’s something you need, then make sure you do it properly. Who needs a brochure? Frankly, not everyone. Just because most venues, hotels and suppliers have elaborate upmarket ones, doesn’t mean you need to as well. But if having one flatters your… Read more »

posting wedding on social media

Etiquette on Social Media

I’m sure you’re all familiar with the basic guidelines when it comes to posting on social media as a business; don’t post offensive content, don’t engage in arguments and always represent your brand online. When it comes to social media etiquette, most of us are au fait with the rules surrounding crediting suppliers we have… Read more »

Facebook

Generating enquiries with Facebook

Facebook is arguably the biggest social media platform in existence and therefore can’t be ignored. BUT, will it work for everyone? Not necessarily. For example, we don’t use it either as Wedding Planners (it doesn’t appeal to the luxury market) or as consultants (it doesn’t work B2B). However, that’s not to say that it won’t… Read more »

Attitude is everything

Weddings Suck

You know what, sometimes weddings suck. Either you’re not getting enough (or any!) clients, or you’ve got plenty but some of them are just a nightmare! Well let me tell you, there isn’t a wedding business owner out there who hasn’t thought ‘oh my god – why did I give up a nice stable job… Read more »

YS-20-429

Defining Luxury

Lots of people describe their services as luxury, but are they? Splendid Insights, the only market research company entirely dedicated to the wedding industry, defines a luxury wedding as one with a total budget in excess of £75,000. Does your offering fit into the spend of a client at that level? To help you answer that… Read more »

Opion 2 for page 7

The importance of… Your In-house Wedding Coordinator

It never ceases to amaze me how undervalued in-house wedding coordinators can be by their employers considering the extent of their dedication to their role. The wedding department is so often seen as the ‘little sister’ department to room sales or corporate events, meaning that less investment is made in wedding marketing.  It often falls… Read more »