Posts Categorized: General

Defining Luxury

Lots of people describe their services as luxury, but are they? Splendid Insights the only market research company entirely dedicated to the wedding industry, defines a luxury wedding as one with a total budget in excess of £75,000. Does your offering fit into the spend of a client at that level? To help you answer… Read more »

The importance of… Your In-house Wedding Coordinator

It never ceases to amaze me how undervalued in-house wedding coordinators can be by their employers considering the extent of their dedication to their role. The wedding department is so often seen as the ‘little sister’ department to room sales or corporate events, meaning that less investment is made in wedding marketing.  It often falls… Read more »

How to alienate industry colleagues - ISWC

Venues: here’s how to alienate your allies in the wedding industry.

The role of a wedding planner is often misunderstood. It is their job to work closely with the bride and groom, making sure that their dream wedding becomes a reality. That means sourcing venues and suppliers, managing vendors, meticulously planning schedules and getting the best service and value for money for their clients. It’s a… Read more »

Autumnal Chatter

Autumnal Chatter from ISWC

Now, you know how I love to chat? Well, it’s coming in useful! I’m going to be talking all things wedding-related this month and I’d love you to join me! So here goes – my autumnal chatter (aka the ‘ISWC tour’ dates!) UK WEDDING CONFERENCE on 10th November This annual event is aimed at the… Read more »

How to Master Your PSL - Isabel Smith Wedding Consulting

Master your PSL in 4 Easy Steps

The wedding industry seems to expand every year – you only have to pop into your nearest wedding fair to see the rows of stalls offering near-identical products and services. It is enough to overwhelm even the most level-headed bride. This is just one of the reasons why the Preferred Supplier List (PSL) has become… Read more »

ISWC Sales & Marketing Courses - Isabel Smith Consulting

How to make sales and marketing work for you in 2015

Keen to hone your sales and marketing skills? We are delighted to announce that the first dates for this year’s venue training courses have been released. Initially we are offering two training courses in London: Wedding Venue Sales & Marketing Wed 25th – Fri 27th February London (venue TBC) £495 per delegate This is a classroom-based… Read more »