Posts Categorized: Sales & Marketing

Defining Luxury

Lots of people describe their services as luxury, but are they? Splendid Insights the only market research company entirely dedicated to the wedding industry, defines a luxury wedding as one with a total budget in excess of £75,000. Does your offering fit into the spend of a client at that level? To help you answer… Read more »

How to Master Your PSL - Isabel Smith Wedding Consulting

Master your PSL in 4 Easy Steps

The wedding industry seems to expand every year – you only have to pop into your nearest wedding fair to see the rows of stalls offering near-identical products and services. It is enough to overwhelm even the most level-headed bride. This is just one of the reasons why the Preferred Supplier List (PSL) has become… Read more »

2015 Trends by Isabel Smith Consulting

On Trend: 5 Things The Boss of A Wedding Venue Needs to Know in 2015

Getting married in 2015 is all about establishing individualism. Couples are keen to inject their personalities into their weddings, ensuring that their celebrations are filled with personal quirks. To create an on-trend wedding celebration where all of the details reflect each particular couple, it’s essential that suppliers and services are super flexible. For five ways that wedding… Read more »

ISWC Sales & Marketing Courses - Isabel Smith Consulting

How to make sales and marketing work for you in 2015

Keen to hone your sales and marketing skills? We are delighted to announce that the first dates for this year’s venue training courses have been released. Initially we are offering two training courses in London: Wedding Venue Sales & Marketing Wed 25th – Fri 27th February London (venue TBC) £495 per delegate This is a classroom-based… Read more »