Posts Categorized: Sales & Marketing

Hotel Brochure

The importance of… A brochure

Not all wedding venues and businesses need fancy pants brochures, but if you’ve decided it’s something you need, then make sure you do it properly. Who needs a brochure? Frankly, not everyone. Just because most venues, hotels and suppliers have elaborate upmarket ones, doesn’t mean you need to as well. But if having one flatters your… Read more »

posting wedding on social media

Etiquette on Social Media

I’m sure you’re all familiar with the basic guidelines when it comes to posting on social media as a business; don’t post offensive content, don’t engage in arguments and always represent your brand online. When it comes to social media etiquette, most of us are au fait with the rules surrounding crediting suppliers we have… Read more »

Facebook

Generating enquiries with Facebook

Facebook is arguably the biggest social media platform in existence and therefore can’t be ignored. BUT, will it work for everyone? Not necessarily. For example, we don’t use it either as Wedding Planners (it doesn’t appeal to the luxury market) or as consultants (it doesn’t work B2B). However, that’s not to say that it won’t… Read more »

YS-20-429

Defining Luxury

Lots of people describe their services as luxury, but are they? Splendid Insights, the only market research company entirely dedicated to the wedding industry, defines a luxury wedding as one with a total budget in excess of £75,000. Does your offering fit into the spend of a client at that level? To help you answer that… Read more »

How to Master Your PSL - Isabel Smith Wedding Consulting

Master your PSL in 4 Easy Steps

The wedding industry seems to expand every year – you only have to pop into your nearest wedding fair to see the rows of stalls offering near-identical products and services. It is enough to overwhelm even the most level-headed bride. This is just one of the reasons why the Preferred Supplier List (PSL) has become… Read more »

2015 Trends by Isabel Smith Consulting

On Trend: 5 Things The Boss of A Wedding Venue Needs to Know in 2015

Getting married in 2015 is all about establishing individualism. Couples are keen to inject their personalities into their weddings, ensuring that their celebrations are filled with personal quirks. To create an on-trend wedding celebration where all of the details reflect each particular couple, it’s essential that suppliers and services are super flexible. For five ways that wedding… Read more »