Helping a new wedding videographer define and reach the right target market

Mark had been working as a talented film-maker for many years prior to launching his own businesses (one corporate and one exclusively for the wedding market) so needed no training from us on how to make a gorgeous wedding film! But having not had to market the businesses he was previously employed by, he wanted a solid strategy to follow to ensure that the right clientele was finding his quality productions:

  • Appraisal of the overall offering (including pricing) and initial branding ideas
  • Definition of the target market and development of the target market profile
  • Development of a marketing strategy
  • Individual training regarding implementing various specific elements of the marketing strategy
  • Sales training
“Isabel’s marketing knowledge is outstanding.  What really impressed me is her understanding of traditional marketing and PR methods, whilst Lucy focuses on digital and social media platforms.I fully believe that the training offers fantastic value for money.  There are so many marketing activities you can undertake (some of which are very expensive), but Isabel showed me which were relevant to my target market, how to get going without spending a fortune, and definitely saved me from spending money where I didn’t need to.I can’t stress the importance of Isabel’s expertise and advice – there is no doubt I am getting the right kind of enquiries having followed the marketing strategy Isabel developed for my business.”
Mark Buchanan
Director, Hang the Moon