I’m sure you’re all familiar with the basic guidelines when it comes to posting on social media as a business; don’t post offensive content, don’t engage in arguments and always represent your brand online. When it comes to social media etiquette, most of us are au fait with the rules surrounding crediting suppliers we have worked with in our posts, but a surprising number of businesses forget their manners when it comes to their clients!
I know the wedding world is ever evolving, and it’s not like we get a lot of repeat business from the same clients so we need to be showcasing as much of our work as we can as part of our overall marketing strategy, but has it occurred to you that your couple might not want their (or their guests’) faces plastered all over your social media timelines? If not, the chances are you didn’t even ask and that’s a big no no!
Social Media Client Etiquette Rule #1: If the client hasn’t explicitly given you permission to post images featuring a face, then don’t.
If you have had permission, that’s great, but pick your moment. I’ll never forget the day I had a florist post a photo of the bride (with her bouquet) and her father standing in front of the wedding car and post it live BEFORE SHE HAD EVEN LEFT FOR THE CHURCH! Really! You think your followers are entitled to see the bride before the groom!?! Not cool bro.
Social Media Client Etiquette Rule #2: It’s your client’s wedding (not your latest marketing activity) so try to let the couple enjoy it all before you try and secure your next booking off it.
The rules shouldn’t be different when it comes to wedding design or details either. I can’t count the number of times that suppliers have stopped mid set-up to snap a few shots of the day and either post them there or then (!), or pop them up first thing on Monday. Yes, I get that you are proud of your work, and maybe there are no names or details mentioned, but let’s try to remember that your work actually ‘belongs’ to the client. They have commissioned it and paid for it. It should be up to them whether it gets a wider audience.
Social Media Client Etiquette Rule #3: The wedding featuring some of your work (catering/design/florals etc.) doesn’t entitle you to share the whole wedding more widely.
There is a bit of a grey area when it comes to photographers since most retain the copyright to the images. However, the reputable ones will ask a client ahead of time whether they would be willing for their images to be used for marketing purposes, clarify whether this means faces/people or is limited to design/atmosphere and will often let the couple choose which specific images make the final ‘public ‘edit.
Really, it’s just about being polite and showing respect for your clients – surely we all want to do that?
Conclusion: It’s not your day and it’s not all about you!