I’m sure you’re all familiar with the basic guidelines when it comes to posting on social media as a business; don’t post offensive content, don’t engage in arguments and always represent your brand online. When it comes to social media etiquette, most of us are au fait with the rules surrounding crediting suppliers we have… Read more »
Facebook is arguably the biggest social media platform in existence and therefore can’t be ignored. BUT, will it work for everyone? Not necessarily. For example, we don’t use it either as Wedding Planners (it doesn’t appeal to the luxury market) or as consultants (it doesn’t work B2B). However, that’s not to say that it won’t… Read more »
When working with newly set up businesses, most people ask me how much they should be spending on their initial marketing activities. It’s a difficult question to answer since each business is different, but before you even begin to think about specific costs, you must always make sure you have worked through these 4 essential… Read more »
Lots of people describe their services as luxury, but are they? Splendid Insights, the only market research company entirely dedicated to the wedding industry, defines a luxury wedding as one with a total budget in excess of £75,000. Does your offering fit into the spend of a client at that level? To help you answer that… Read more »
I am sure we are all familiar with the concept of a sales funnel. Each business’ will look slightly different, but essentially it is a tool which describes the customer or client’s journey to buying: The client becomes aware of your company (either through actively searching or through passive discovery) and in due course becomes… Read more »
The wedding industry seems to expand every year – you only have to pop into your nearest wedding fair to see the rows of stalls offering near-identical products and services. It is enough to overwhelm even the most level-headed bride. This is just one of the reasons why the Preferred Supplier List (PSL) has become… Read more »
Fresh from celebrating Small Business Saturday this weekend, we’re starting the week with an ISWC Instant, designed to help you convert a lead into a sale. Your 15 seconds of marketing advice starts here!