How to win big in the wedding venue stakes


This autumn’s wedding venue consultancy projects have required a fair amount of globetrotting. Fresh from attending Borso del Matrimonio in Rome, ISWC arrived back in the UK to host a seminar at the Country House Business Innovation Show. This two-day trade event was hosted at London’s Olympia on Thursday 27th and Friday 28th November.

Country House Business Innovation is a traditional trade show, with stands and specialist speakers.

This two day event brought the whole industry together and united them under one roof. There was tons of opportunity to meet many different owners and professionals and take in a whole range of advice from visiting experts. The speaker slots throughout the event also meant that the show offered added value; all attendees were given the opportunity to benefit from specialist advice.

Q. So, exactly HOW do you win big in the wedding venue industry?

A. Becoming a wedding venue that the millennial bride actually wants.

The ISWC seminar was well attended by delegates. Since the event, we’ve received many requests for a recap of everything that was discussed.  We’re delighted to finally be able to share our seminar filming preview.

Want more? We’re offering the full film (including the question and answer session) in either video or audio only (smaller file size). Please get in touch and we’ll send over your free copy.

Whether you’re looking to transform a country house, castle or barn, it’s important to fully understand your target market. Still seeking a starting point for transforming your property/land into a wedding venue?

Read our Mini Guide to the Millennial Wedding. 

The Mini Guide to The Millennial Wedding provides the vital stats on your largest client demographic. The guide is packed with informative trend advice and will steer you onto the path of success as you start your wedding venue project. Here’s the best bit: It’s totally free.

Just sign up for our newsletter via the ISWC website and you’ll automatically be invited to download your copy. Job done!

The Country House Business Innovation Show promised to be packed with ‘ideas, advice, suppliers and resources that are designed to transform country houses or stately homes from money pits into gold mines!’ Given the positive feedback we’ve received, we’d say it delivers! The good news? You can catch the show’s return in November 2015, when it will be hosted at the NEC. ISWC attendance at this event has already been confirmed; we’re looking forward to seeing you there!

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